{"id":2189,"date":"2023-06-05T09:29:13","date_gmt":"2023-06-05T02:29:13","guid":{"rendered":"https:\/\/anasheyoga.com\/?p=2189"},"modified":"2023-06-10T09:32:07","modified_gmt":"2023-06-10T02:32:07","slug":"nen-hoc-nganh-do-hoa-da-truyen-thong-hay-thiet-ke-do-hoa","status":"publish","type":"post","link":"https:\/\/anasheyoga.com\/chuyen-nganh\/nen-hoc-nganh-do-hoa-da-truyen-thong-hay-thiet-ke-do-hoa\/","title":{"rendered":"N\u00ean H\u1ecdc Ng\u00e0nh \u0110\u1ed3 H\u1ecda \u0110a Truy\u1ec1n Th\u00f4ng Hay Thi\u1ebft K\u1ebf \u0110\u1ed3 H\u1ecda?"},"content":{"rendered":"
Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, s\u1ed1 l\u01b0\u1ee3ng Gen Z t\u00ecm hi\u1ec3u v\u00e0 \u0111\u0103ng k\u00fd x\u00e9t tuy\u1ec3n \u0111\u1ea1i h\u1ecdc v\u00e0o c\u00e1c ng\u00e0nh \u0111\u1ed3 h\u1ecda \u0111a truy\u1ec1n th\u00f4ng, thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. Tuy nhi\u00ean, nhi\u1ec1u b\u1ea1n v\u1eabn ch\u01b0a hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c ng\u00e0nh \u0111\u1ed3 h\u1ecda \u0111a truy\u1ec1n th\u00f4ng kh\u00e1c ng\u00e0nh Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda nh\u01b0 th\u1ebf n\u00e0o? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p cho c\u00e1c b\u1ea1n nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/div>\n
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Ng\u00e0nh \u0111\u1ed3 h\u1ecda \u0111a truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/span><\/strong><\/div>\n
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L\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u01b0 duy s\u00e1ng t\u1ea1o c\u1ee7a ng\u01b0\u1eddi h\u1ecdc v\u1edbi t\u00ednh \u0111a d\u1ee5ng c\u1ee7a c\u00f4ng c\u1ee5 \u0111\u1ed3 h\u1ecda m\u00e1y t\u00ednh. Theo \u0111\u00f3, c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh trong suy ngh\u0129 hay b\u1ea3n v\u1ebd ph\u00e1c th\u1ea3o tr\u00ean gi\u1ea5y s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1ea3i th\u00e0nh h\u00ecnh \u1ea3nh, \u00e2m thanh \u0111a chi\u1ec1u v\u1edbi nh\u1eefng s\u1eafc di\u1ec7n kh\u00e1c nhau.<\/div>\n
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\u0110\u1ed3 h\u1ecda \u0111a truy\u1ec1n th\u00f4ng l\u00e0 c\u00e1i t\u00ean g\u1ecdi t\u1eaft c\u1ee7a thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda v\u00e0 truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n. Mang \u0111\u1ebfn c\u00e1c ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi nh\u00f3m c\u00f4ng vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n. Ho\u1ea1t \u0111\u1ed9ng ngh\u1ec1 nghi\u1ec7p y\u00eau c\u1ea7u th\u1ec3 hi\u1ec7n cho thi\u1ebft k\u1ebf. G\u1eafn v\u1edbi truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. C\u00e1c \u00fd \u0111\u1ed3 tri\u1ec3n khai trong thi\u1ebft k\u1ebf ph\u1ea3i mang \u0111\u1ebfn c\u00e1c t\u00e1c \u0111\u1ed9ng to l\u1edbn cho nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u. T\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/div>\n
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\u0110\u1ed3 h\u1ecda \u0111a truy\u1ec1n th\u00f4ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin. Mang \u0111\u1ebfn c\u00e1c ti\u1ebfp c\u1eadn v\u00e0 tri\u1ec3n khai c\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o. C\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c hi\u1ec7n c\u00f2n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o v\u1edbi c\u00e1c kh\u1ea3 n\u0103ng cung c\u1ea5p c\u1ee7a m\u00e1y t\u00ednh. B\u00ean c\u1ea1nh n\u1ec1n t\u1ea3ng thi\u1ebft k\u1ebf c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c con ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n. Nh\u01b0 c\u00e1c g\u00f3c nh\u00ecn 3D, 2D thu\u1eadn l\u1ee3i cho nh\u00ecn nh\u1eadn c\u00e1c ph\u1ea3n \u00e1nh trong thi\u1ebft k\u1ebf.<\/div>\n
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Trong vi\u1ec7c thi\u1ebft k\u1ebf, s\u00e1ng t\u1ea1o th\u1ef1c hi\u1ec7n nh\u1eefng c\u00f4ng vi\u1ec7c \u0111a d\u1ea1ng kh\u00e1c nhau. V\u00e0 g\u1eafn v\u1edbi c\u00e1c c\u00f4ng vi\u1ec7c hay nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a con ng\u01b0\u1eddi. T\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ef9 thu\u1eadt mang t\u00ednh \u1ee9ng d\u1ee5ng cao. V\u1edbi c\u00e1c \u00fd ngh\u0129a th\u00edch h\u1ee3p \u0111\u1ed1i v\u1edbi nhi\u1ec1u l\u0129nh v\u1ef1c v\u00e0 c\u00f4ng vi\u1ec7c kh\u00e1c nhau. T\u1eeb \u0111\u00f3 gi\u00fap cho gi\u1ea3i quy\u1ebft v\u1eeba s\u00e1ng t\u1ea1o, hi\u1ec7u qu\u1ea3 l\u1ea1i mang \u0111\u1ebfn ch\u1ea5t li\u1ec7u th\u1ec3 hi\u1ec7n trong ngh\u1ec7 thu\u1eadt.<\/div>\n
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Ng\u00e0nh thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda l\u00e0 g\u00ec?<\/span><\/strong><\/div>\n
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Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda ch\u00ednh l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ch\u1eef vi\u1ebft v\u00e0 h\u00ecnh \u1ea3nh, gi\u1eefa \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng c\u1ea3m nh\u1eadn th\u1ea9m m\u1ef9 c\u00e1 nh\u00e2n, th\u00f4ng qua c\u00e1c th\u1ee7 ph\u00e1p \u0111\u1ed3 h\u1ecda, ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng kh\u00e1c nhau: poster, banner, standee,… L\u00e0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, b\u1ea1n kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u1ed1ng nh\u01b0 gi\u1ea5y, b\u00fat,\u2026 trong thi\u1ebft k\u1ebf m\u00e0 c\u00f2n c\u1ea7n thao t\u00e1c chuy\u00ean nghi\u1ec7p tr\u00ean m\u00e1y t\u00ednh v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m \u0111\u1ed3 h\u1ecda, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/div>\n
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Ng\u00e0nh \u0111\u1ed3 h\u1ecda \u0111a truy\u1ec1n th\u00f4ng kh\u00e1c ng\u00e0nh thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/strong><\/div>\n
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\u0110\u1ec3 t\u1ed3n t\u1ea1i, ph\u00e1t tri\u1ec3n trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a gi\u00e0u t\u00ednh c\u1ea1nh tranh nh\u01b0 ng\u00e0y nay, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi vi\u1ec7c qu\u1ea3ng b\u00e1, lan t\u1ecfa h\u00ecnh \u1ea3nh ra b\u00ean ngo\u00e0i \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m, ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00f4ng ch\u00fang. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 ph\u1ea3i c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 \u00e2m thanh, h\u00ecnh \u1ea3nh, video, content, thi\u1ebft k\u1ebf,… k\u00e9o theo nhu c\u1ea7u v\u1ec1 nh\u00e2n l\u1ef1c cho nh\u1eefng l\u0129nh v\u1ef1c n\u00e0y ng\u00e0y c\u00e0ng cao. Do \u0111\u00f3, kh\u00f4ng qu\u00e1 b\u1ea5t ng\u1edd khi nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, s\u1ed1 l\u01b0\u1ee3ng Gen Z t\u00ecm hi\u1ec3u v\u00e0 \u0111\u0103ng k\u00fd x\u00e9t tuy\u1ec3n \u0111\u1ea1i h\u1ecdc v\u00e0o c\u00e1c ng\u00e0nh h\u1ecdc c\u00f3 li\u00ean quan nh\u01b0 \u0111\u1ed3 h\u1ecda \u0111a truy\u1ec1n th\u00f4ng, thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. Tuy nhi\u00ean, 2 ng\u00e0nh n\u00e0y \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t m\u00e0 \u00edt th\u00ed sinh bi\u1ebft \u0111\u1ebfn:<\/div>\n
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– Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/em><\/strong><\/div>\n
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Sinh vi\u00ean h\u1ecdc ng\u00e0nh \u0111\u1ed3 h\u1ecda \u0111a truy\u1ec1n th\u00f4ng s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 c\u00f4ng ngh\u1ec7 \u0111a ph\u01b0\u01a1ng ti\u1ec7n, v\u1ec1 k\u1ef9 thu\u1eadt chuy\u00ean m\u00f4n v\u00e0 c\u1ea3m quan s\u00e1ng t\u1ea1o t\u00e1c ph\u1ea9m \u1ea5n t\u01b0\u1ee3ng, kh\u1ea3 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch, l\u00ean khung \u00fd t\u01b0\u1edfng cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf ra nh\u1eefng s\u1ea3n ph\u1ea9m mang t\u00ednh \u1ee9ng d\u1ee5ng trong m\u1ecdi l\u0129nh v\u1ef1c c\u1ee7a \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i. B\u00ean c\u1ea1nh \u0111\u00f3, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trau d\u1ed3i k\u1ef9 n\u0103ng vi\u1ebft k\u1ecbch b\u1ea3n phim, thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, x\u1eed l\u00fd bi\u00ean t\u1eadp \u00e2m thanh, ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh, v\u1eadn d\u1ee5ng k\u1ef9 thu\u1eadt 3D, 2D \u0111\u1ec3 thi\u1ebft k\u1ebf \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o.<\/div>\n
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\u0110\u1ed1i v\u1edbi ng\u00e0nh \u0111\u1ed3 h\u1ecda \u0111a truy\u1ec1n th\u00f4ng, sinh vi\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u1ec1 n\u1ec1n t\u1ea3ng ngh\u1ec7 thu\u1eadt v\u00e0 ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf, c\u00e1c k\u1ef9 thu\u1eadt \u1ee9ng d\u1ee5ng v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 trong thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1ed3 h\u1ecda tr\u00ean th\u1ebf gi\u1edbi,…<\/div>\n
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– C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m<\/strong><\/em><\/div>\n
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C\u1eed nh\u00e2n ng\u00e0nh \u0111\u1ed3 h\u1ecda \u0111a truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 l\u00e0m c\u00e1c c\u00f4ng vi\u1ec7c sau:<\/div>\n